My projects

Ahsanulkalam.com

Services Provided:

  • Meta Ads: Developed and managed targeted ad campaigns to boost visibility and drive sales for Ahsanulkalam.com.
  • Google Ads: Implemented and optimized Google Ads campaigns to increase website traffic and conversion rates.
  • TikTok Ads: Created and executed engaging TikTok ad campaigns to reach a younger audience and drive brand awareness.

Outcome:

Enhanced online presence and increased sales through comprehensive ad strategies across multiple platforms, with a focus on continuous optimization and performance tracking.

Beautypouch.pk

Services Provided:

  • Shopify Migration & Setup: Migrated from WooCommerce to Shopify, setting up the store for improved performance and user experience.
  • Meta Ads Management: Developed and managed Meta Ads campaigns to drive targeted traffic and increase sales.
  • Canva Post Designs: Created daily post designs using Canva to enhance brand visibility and engagement on social media.
  • Website Theme Development: Developed a new, user-friendly theme for the website.
  • Courier Integration: Onboarded new courier services to streamline delivery processes.

Outcome:

Strong Online Presence: Enhanced brand visibility and customer engagement through a comprehensive approach.

Sales Growth: Achieved a 5X increase in sales through optimized Shopify setup, targeted advertising, and effective social media presence.

Bookabook.pk

Services Provided:

  • Shopify Setup: Successfully set up and configured the Shopify store to optimize user experience and streamline operations.
  • Meta Ads Management: Developed and managed Meta Ads campaigns to drive targeted traffic and boost sales.
  • Canva Post Designs: Created daily post designs using Canva to enhance brand visibility and engagement on social media.

Outcome:

Achieved increased sales and improved brand visibility through a well-rounded approach involving Shopify setup, targeted Meta Ads, and compelling visual content.

Laxzo.com

Services Provided:

  • Shopify UX/UI Upgrade: Revamped the Shopify store with an improved look and feel, focusing on better user experience, navigation, and conversion optimization tailored for the UK market.
  • Performance Marketing (Meta & Google Ads): Planned and managed Meta Ads and Google Ads campaigns to drive high-intent traffic, with a strong focus on the United Kingdom audience and purchase behavior.
  • Creative Direction & Social Media Execution: Led coordination with the design team to produce consistent creatives, including posts, reels, and content concepts. Managed content direction, ideation, and publishing to maintain an active and engaging social presence.
  • TikTok Shop Setup & Growth: Launched and managed TikTok Shop from scratch. Focused on organic growth strategies, including content creation, product showcasing, and collaborations without paid promotion.

Outcome:

Strong UK Market Presence:
Improved brand visibility and positioning within the UK through targeted marketing and consistent content execution.

Increase in Orders:
Achieved steady growth in conversions driven by improved UX, targeted campaigns, and aligned creative strategy.

TikTok Shop Growth (Organic Only):
Scaled TikTok Shop from zero to £1,000+ monthly revenue within 3 months, with continued upward growth driven entirely by organic content and collaborations.

Skilldiy.com

Services Provided:

  • Shopify Optimization for Multi Brand Store: Optimized a large scale Shopify store featuring 20,000+ products across multiple tool brands and categories. Improved navigation, product discovery, and overall user journey to handle a wide catalog and diverse audience.
  • Conversion Strategy & AOV Growth: Focused on increasing average order value due to low product pricing, around £2 to £3 per item. Implemented bundling strategies, cross sell and upsell flows, and cart optimization to increase basket size and overall profitability.
  • Performance Marketing (Meta & Google Ads): Managed Meta Ads and Google Ads campaigns in a highly competitive niche with high CPC. Shifted strategy towards high intent keywords, better audience segmentation, and cost control to maintain efficiency despite low margin products.
  • Creative & Content Execution: Directed content planning and worked closely with the design team to deliver consistent creatives, including product focused posts, reels, and promotional content aligned with a broad target audience.
  • TikTok Shop Launch & Sampling Strategy: Launched TikTok Shop and scaled it using organic methods. Leveraged free product sampling and creator collaborations to drive traffic and conversions without paid campaigns.

Outcome:

Improved Conversion Efficiency:
Increased average order value and cart size, making low ticket products commercially viable despite high advertising costs.

Stronger Market Reach:
Expanded visibility across a wide target market by positioning the store as a one stop destination for multiple tool brands.

TikTok Shop Growth (Sampling Led):
Achieved strong traction on TikTok Shop through free sample driven content and collaborations, generating consistent organic sales without paid marketing.

Dapetz.com

Services Provided:

  • Shopify Store Optimization (Niche Industrial Products): Enhanced the Shopify store for a specialized product range including metal cutting discs, flap discs, cushion pads, blow torches, and drill bits. Optimized product structure, navigation, and landing pages to match a highly targeted B2B and trade focused audience.
  • Hyper Local Targeting Strategy (UK): Developed a location based targeting approach, focusing on key areas in London with a high concentration of hardware shops and mechanical workshops. Tailored campaigns to reach business owners, trade buyers, and professionals in these zones.
  • Performance Marketing (Meta & Google Ads): Executed highly targeted Meta Ads and Google Ads campaigns aimed at hardware retailers, automotive workshops, and mechanics. Focused on intent driven keywords and localized audience segmentation to improve lead quality and conversions.
  • Industry Specific Audience Targeting: Segmented campaigns based on use cases such as automotive tools, air tool accessories, and industrial applications. Targeted mechanics and trade professionals in key mechanical hubs across London.
  • Creative Strategy & Trade Focused Content: Directed content aligned with a professional audience, focusing on product utility, durability, and pricing. Worked with the design team to create practical, product driven creatives suited for B2B buyers rather than general consumers.

Outcome:

Increased Visibility in Key Trade Areas:
Strengthened brand presence across high value locations in London, especially in zones with dense hardware and mechanical businesses.

Higher Quality Traffic & Conversions:
Attracted more relevant, intent driven users including shop owners and mechanics, leading to improved conversion efficiency.

Stronger Positioning in a Niche Market:
Established the brand as a reliable supplier within a highly specialized segment through focused targeting and consistent messaging.

Power BI Dashboard for E-Commerce Insights

Description:

  • Power BI Dashboard Development: Created an interactive dashboard using Kaggle’s eCommerce data.
  • Data Analysis: Explored sales trends, customer behavior, and product performance.
  • Visualization: Designed dynamic visualizations to effectively communicate key metrics and trends.

Outcome:

Revealed actionable insights into sales patterns, customer preferences, and product performance, supporting data-driven decision-making and strategic analysis. brand visibility through a well-rounded approach involving Shopify setup, targeted Meta Ads, and compelling visual content.

The Wigs Craft

Services Provided:

  • Social Media Account Creation: Established and set up social media accounts to expand the brand’s digital presence.
  • Meta Ads Management: Developed and executed Meta Ads campaigns to drive targeted traffic and enhance customer engagement.

Outcome:

Enhanced Customer Engagement: Improved customer interaction and engagement through targeted ads and social media strategies.

Increased Brand Visibility: Successfully boosted brand visibility across social media platforms.

Trendifyestore.com

Services Provided:

  • Shopify Store Development: Built the Shopify store from scratch, focusing on custom design and functionality to meet specific business needs.
  • Meta Ads Management: Designed and executed Meta Ads campaigns to drive targeted traffic and maximize sales.
  • Canva Post Designs: Created visually appealing daily post designs using Canva to enhance social media presence and engagement.

Outcome: Successfully generated approximately PKR 5 million in sales through a comprehensive strategy that combined custom Shopify development, targeted Meta Ads, and compelling visual content.

Owolens.com

Services Provided:

  • Shopify Store Development: Created the sunglasses marketplace from scratch, focusing on building a user-friendly and efficient platform for selling a wide range of sunglasses.
  • Meta Ads Management: Implemented targeted Meta Ads campaigns to attract potential customers and boost sales.
  • Canva Post Designs: Designed engaging and promotional posts using Canva to enhance the marketplace’s visibility on social media.

Outcome: Successfully generated approximately PKR 1.5 million in sales, establishing owoLens as a key player in the sunglasses marketplace through a comprehensive approach involving custom Shopify development, targeted Meta Ads, and visually appealing content.

Diversifystores.com

Services Provided:

  • Shopify Store Development: Built DiversifyStores.com from the ground up, focusing on creating an intuitive and efficient e-commerce platform for a diverse range of products.
  • Meta Ads Management: Designed and executed strategic Meta Ads campaigns to attract and convert targeted traffic.
  • Canva Post Designs: Crafted visually appealing post designs with Canva to enhance brand engagement and drive sales.

Outcome: Achieved significant sales growth and established a strong market presence through effective Shopify development, targeted Meta Ads, and compelling visual content.

The Simplify Life

Services Provided:

  • Shopify Setup: Set up and configured the Shopify store to improve user experience and streamline sales operations.
  • Meta Ads Management: Managed Meta ads campaigns to drive targeted traffic and increase conversions.
  • Canva Daily Post Designs: Designed daily posts using Canva to boost brand visibility and social media engagement.

Outcome:

Enhanced Brand Engagement: Strengthened brand engagement through consistent and visually appealing social media content.

Increased Sales: Achieved notable sales growth through effective Shopify setup and targeted advertising.

Novel Pottery

Services Provided:

  • WooCommerce Setup: Successfully set up and configured the WooCommerce store for optimal user experience.
  • Meta Ads Management: Developed and managed Meta Ads campaigns to drive targeted traffic and boost sales.
  • Canva Post Designs: Created daily post designs using Canva to enhance brand visibility and engagement on social media.

Outcome:

Enhanced Brand Presence: Strengthened the brand’s visibility with consistent and compelling visual content.

Sales Growth: Achieved sales growth through targeted advertising and strategic social media presence.