Author: sameerlakhani.net

Running successful Google Ads campaigns requires more than just setting up ads and hoping for the best. To truly optimize your efforts and maximize your return on investment (ROI), you need to leverage the powerful reporting tools that Google Ads offers. These reports provide invaluable insights into various aspects of your campaigns, helping you make…

Effective keyword optimization is crucial for any successful search campaign in Google Ads. One of the best methods to achieve this is through thorough search query analysis, which you should conduct regularly based on your campaign’s traffic volume. This guide introduces you to a powerful tool: the n-gram analysis using a Google Ads script. What…

Measuring SEO’s return on investment (ROI) is essential for understanding the effectiveness of your search engine optimization efforts. By quantifying the impact of SEO, you can showcase its value to your organization and justify continued investment. In this blog, we’ll break down the key components of SEO ROI, including what it is, why it matters,…

In today’s digital landscape, launching a new product in a competitive market requires strategic planning and effective marketing. One of the most significant advancements in advertising comes from Meta’s Advantage+ Shopping Campaigns (ASC), designed to help businesses navigate the complexities of the online marketplace. What are Advantage+ Shopping Campaigns? Advantage+ Shopping Campaigns are a revolutionary…

If you’ve been struggling with a high cost per acquisition (CPA) or are puzzled as to why your Facebook ads aren’t delivering results, ad fatigue might be the culprit. Often an overlooked issue, ad fatigue can silently undermine the performance of your campaigns, wasting both time and money. The Facebook Landscape With over three billion…

When managing an eCommerce business, you might notice discrepancies in sales and conversion data between platforms like Google Analytics 4 (GA4), Facebook Ads, Google Ads, and Shopify. These differences can stem from various tracking methods and attribution models used by each platform. Understanding and addressing these discrepancies is crucial for accurate performance measurement and optimizing…

If you’re an advertiser relying on Google Ads to drive traffic and conversions, it’s concerning when your ads fail to appear. While you might first check the Ad Preview tool, it’s vital to dig deeper if they’re absent there too. Here’s a comprehensive look at the common reasons why your Google Ads might not be…

As a Google Ads advertiser, having control over your budget is crucial for maximizing your return on investment (ROI). One way to achieve this is by setting a maximum cost per click (CPC) for your keywords. While Google Ads offers automatic bidding for convenience, manually determining your maximum CPC can give you greater control over…

The Google Ads Preview and Diagnosis Tool is an essential resource for marketers looking to ensure their ads are visible and performing well. This tool allows you to view a live search engine results page (SERP) to check if your ad appears and how it looks to users. Why Use the Google Ads Preview Tool?…

Website loading speed plays a critical role in user experience and SEO rankings. Google reports that 53% of visitors will leave a webpage if it takes more than three seconds to load on mobile. If your site is image-heavy, reducing image size while maintaining quality is essential. Enter the WebP format, a powerful solution that…